For Tradlands' Black Friday Cyber Monday campaign strategy, I planned weekly email campaigns from October to January with promotions and sales peppered throughout.
I utilized data of seasons past coupled with new ideas, one in particular bringing in $40k in sales.
Rather than giving a percentage off our best selling product as we normally would, I pitched a buy one get one free promo of our popular cardigan sweater. The customer got our equally as popular turtleneck for free.
Giving away the free item – still a coveted item from the brand but less costly to produce – actually cost the brand less than if we had given a flat discount.
In addition to directing the strategy for all of our holiday sales, I created companion content used for email and social.
Instagram Reel/TikTok Videos for social engagement and email acquisition giveaways:
Instagram Carousel Posts:
Assets for giveaway landing pages, social media & email:
All copyrighted audio is not my own and used only for example purposes.
