Photoshoot creative direction including: model selection, styling, brand guidelines communicated to the photographers, post-shoot photo selection, feedback, communicating retouching needs and digital asset management.
TRADLANDS SS23
Creative Director: Sadie Roberts, Director of Photography: Mollie Dunn Set Director: Rachelle Tacbi, Photographer: Toan Trinn, Photography Assistant: Gabrielle Vu, Set Assistant: Liza Hsu, Models: Maureen Nicol, MUA: Alicia Dane, Styling: Mollie Dunn
TRADLANDS FW22
For this shoot I leveraged learnings from trialing new AI software detecting the correlation between product photography and proceed-to-checkout actions taken.
These findings allowed me to make creative decisions backed by data regarding what backdrops, models, and poses resulted in the most conversions for our product pages.
On this shoot I oversaw final photo selection, styling on set, and communicated with the photographer on editing and retouching needs.
Creative Director: Mollie Dunn, Set Director: Rachelle Tacbi, Photographer: Toan Trinn, Photography Assistant: Gabrielle Vu, Set Assistant: Liza Hsu, Models: Maureen Nicol, MUA: Alicia Dane
TRADLANDS SS22
For this shoot I oversaw styling, model selection, and directing a on-set assistant on prepping garments for each look. I managed the final intake of the photos, cropping and optimizing for web and updating the website with the new imagery.
Creative Director: Sadie Roberts, Set Director: Rachelle Tacbi, Photographer: Jamie Street, Photography Assistant: Gabrielle Vu, Set Assistant: Ian Cuevas, Models: Charlie Hourston, Jamie Zella, MUA:
TRADLANDS FW21
For this shoot I oversaw styling, model selection, and directing a on-set assistant on prepping garments for each look. On set I am always directing the models on poses to showcase the models best.
Creative Director: Sadie Roberts, Set Director: Rachelle Tacbi, Photographer: Jamie Street, Photography Assistant: Angie, Set Assistant: Ian Cuevas, Models: Charlie Hourston, Jamie Zella, MUA:
