End to end shoot management.
Pre, on-set, & post-production
creative direction | brand guidelines | model selection | model direction | selects | minor edits | retouching coordination | distribution | asset management
fulfilled. SS26
Work Example: Tradlands SS23 Shoot
Creative Director: Sadie Roberts, Director of Photography: Mollie Dunn Set Director: Rachelle Tacbi, Photographer: Toan Trinn, Photography Assistant: Gabrielle Vu, Set Assistant: Liza Hsu, Models: Maureen Nicol, MUA: Alicia Dane, Styling: Mollie Dunn
Case Study: Tradlands FW22 Shoot
Leveraging AI analysis, I detected a correlation product photography and proceed-to-checkout actions taken.
These findings allowed me to make data-driven decisions regarding backdrops, models, and even poses that would result in the most conversions for our PDPs.
On this shoot I oversaw final photo selection, styling on set, and communicated with the photographer on editing and retouching needs. I updated the website and product pages with new imagery and managed our digital file structure and photo distribution.
Creative Director: Mollie Dunn, Set Director: Rachelle Tacbi, Photographer: Toan Trinn, Photography Assistant: Gabrielle Vu, Set Assistant: Liza Hsu, Models: Maureen Nicol, MUA: Alicia Dane
Work Example: Tradlands SS22 Shoot
For this shoot I oversaw styling and model selection, directing a on-set assistant on prepping garments for each look. I managed the final photo intake, including asset management, optimizing for web, updating the website with new imagery.
Creative Director: Sadie Roberts, Set Director: Rachelle Tacbi, Photographer: Jamie Street Photography, Styling: Mollie Dunn Set Assistant: Ian Cuevas, Models: Charlie Hourston, Jamie Zella
Work Example: Tradlands FW21 Shoot
Creative Director: Sadie Roberts, Set Director: Rachelle Tacbi, Photographer: Jamie Street, Styling: Mollie Dunn Photography Assistant: Angie, Set Assistant: Ian Cuevas, Models: Charlie Hourston, Jamie Zella, MUA:
