At the end of 2022 I converted my studio space into an open-to-the public vintage clothing store called fulfilled. This project allows me to combine my work towards changing the way we consume fashion as a society, with my love of branding, design, digital marketing, and leadership through process optimization.
I have shown profitability nearly every month the store has been open. I hired two new team members in the summer of 2024. It has been an exciting challenge.
I have shown profitability nearly every month the store has been open. I hired two new team members in the summer of 2024. It has been an exciting challenge.
We hold quarterly photoshoots to showcase what is relevant to us and the general vibe of the store.
Accessories at our summer photoshoot.
Photos from quarterly shoots working with local photographers and models:
Left to right: Models: Mollie Dunn, Kaitlyn Wilson Witte, Sydney Sanchez. All shot by Tom Russow.
Sydney models a vintage slip
Inside the store:
Our brand guidelines that keeps us focused and accountable:
