I entered the sustainable fashion space by creating content on Instagram and YouTube, promoting a message of mindful consumption. In 2014, I launched my first eco-fashion account after noticing a gap—few fashion creators were talking about sustainability.
Through my content, I showed my friends and community how shopping less, embracing hand-me-downs, and buying secondhand could allow them to engage with fashion and trends without harming the planet.
Leveraging my social media expertise and visual design background, I helped shape the sustainability conversation through compelling storytelling. This work led me to full-time marketing leadership roles, where I managed marketing calendars and teams of up to five direct reports.
Throughout my career, I’ve worked with brands like Tradlands, For Days, luxury resale startup Storey the App, and recycled leather goods brand Hyer Goods, driving growth and engagement in the sustainable fashion space.
An early post on the @responsibleregalia Instagram showing a thrifted skirt, and shoes from sustainable footwear brand Nisolo.
