In 2014, I launched my first eco-fashion account after noticing a gap—few fashion creators were talking about sustainability.
Through my content, I showed my community how shopping less, embracing hand-me-downs, and buying secondhand could allow them to still leverage fashion trends without harming the planet.
I helped shape the sustainability conversation through compelling storytelling. This experience and my visual design background led me to full-time marketing leadership roles, where I managed marketing strategy and teams of up to 5 direct reports.
I’ve worked with brands like Tradlands, For Days, luxury resale startup Storey the App, and recycled leather goods brand Hyer Goods, driving growth and engagement in the sustainable fashion space.
An early post on the @responsibleregalia Instagram showing a thrifted skirt, and shoes from sustainable footwear brand Nisolo.
I participated in ad campaigns for the brand For Days promoting their take back bag. The ad I created for them resulted in $100,000 in sales for the brand.
In my roles as Assistant Creative Director and Marketing Director, at Tradlands I supplemented our UGC curation with my own content to strategically feature product, promotions, and giveaways.
