12 years in social
I understand the creative and commercial sides of social & how to use content to build an audience that supports broader brand goals.
• developing content strategies
• visual content
• Instagram Lives, partnerships
• more technical aspects like SEO & connecting online product catalogs
I launched my eco-fashion social platform in 2014. What started as a way to share how shopping less, embracing hand-me-downs, and buying secondhand could still leave room for experimenting with fashion and trends grew into full time roles supporting the marketing engine for Tradlands, sustainable luxury startups, and recycled leather brand Hyer Goods.
In my role at Tradlands (eventually becoming Associate Creative Director) I supplemented our UGC with my own created content to strategically feature product, promotions, and giveaways.
I participated in campaigns for the brand For Days promoting the Take Back Bag. The ad I created for them resulted in $100,000 in sales for the brand.
An early post on the @responsibleregalia Instagram showing a thrifted skirt, and shoes from sustainable footwear brand Nisolo.
At Tradlands I filmed, edited, and starred in timely, and trend-specific instagram reels.
