For Tradlands' Black Friday Cyber Monday campaign strategy, I plotted out weekly email campaigns from October-January with promotions and sales peppered throughout utilizing post-mortem data of what had performed well in the past coupled with new ideas.
One new idea that I brought to the table as a result of my research was a buy-[insert best selling product here] get -lower cost product free.
This promo idea brought in roughly $40k in sales which was the best performing promo of the season. Rather than giving a percentage off our best selling product as we normally would have done, giving away the free item, that was still a coveted item from the brand but just less to produce, actually cost the brand less to run the campaign than if we had given a flat discount.
In addition to directing the strategy for all of our holiday sales, I created companion content used for email and social. Some of that content created to promote the promotions on social is shown here.
Copyrighted audio is not my own and used only for example purposes.
